The series was released initially in August at Target, Walmart, and through Amazon, at a retail cost of approximately US$12.99.
The series introduces the twelve main characters, each in three unique looks for a total of thirty-six dolls. Each doll's variations include at least one Signature Look.
Box Packaging and Reveals
The box is sealed over the pull tab with thick clear plastic. (Second wave packages have different cover pull plastic and were also surrounded around with a second strip of clear plastic). Removing the plastic cover releases the Collector List if pulled out. The front tab peels down the front to open the package, showing the randomized background and sealed surprises.
The surprises are numbered 1-4 behind perforated cardboard flaps, with the doll behind the left side under a sealed flap and a "warning" to open the doll last.
"Each "bin" is sealed with plastic to be peeled off, each with variant hair puns and some images of the characters. The fourth bin is slightly larger than the other three to accommodate larger accessories.
The doll is in a sealed rectangular package; the back has with a space cut out for her hair. Curly haired dolls/dolls with bobbed hair do not have this cutout space. Starting in a third wave, a plastic saddle stand was also included taped to the bottom back of the doll's package.
The packaged reveal surprises in this order if opened as directed: Comb/Stamp Sticker, Shoes/Phone Sticker, Accessory/Random Photo Sticker, Accessory/Random Photo Sticker, Doll with Signature Card (and later Stand).
- Collector's Sheet.
- Collectors Stamp Sticker Sheet. 
- Phone Sticker Sheet. 
- Character-look specific Shoes.
- Two Randomized Photo Stickers.
- Two character-look specific Accessories.
- Dressed Doll.
- Signature Card. This is standard across each character and behind the doll.
- Stand. This started in a second release and is found in the space behind the doll's packaging at the bottom.
The following are randomized across regular finds and Rares:
- Noah's Bedroom/Recording Studio
- Beachside Boardwalk
- Hanging Chair Den
- Café Interior
Rayne Showers as an Ultra Rare has a unique metallic roller rink themed background.
Series One Gallery
Series One Releases
- This series has what fans referred to as the "InFamous Fourteen" who were not initially found during the first weeks of release.